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Online Advertising: New Consumer Alert Icon for Behavioral Advertising

Tuesday, February 02, 2010

In a previous blog, I discussed the online advertising industry’s self regulatory efforts that will be implemented this year. A key part of this effort is the introduction of a standard icon to be added to online ads. It will alert web visitors that they are being targeted - behaviorally targeted. The Power "i" icon will be launched on January 27th by the industry's self-regulators, or online advertising trade associations, in response to the controversy regarding behavioral targeting 
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Mobile Marketing: Apple Moves Aggressively

Tuesday, January 26, 2010

Why do you think that Apple, a company that makes most of its money by selling devices, is getting into the mobile advertising business? Unless you are privy to boardroom discussions, the mystery has yet to be unlocked.  However, I have some ideas that may be relevant to the reasoning behind Apple's new business venture.. 
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Results matter to all of us.

DMN3 is a marketing agency that focuses on results. Our measurement process goes beyond the typical direct marketing, online or traditional advertising agency methods of producing and qualifying results. We begin every program with the end in mind; this helps us deliver profitable solutions to our clients.

To continuously fine tune creative and media; a nimble and experienced agency team is necessary. That’s why we are a marketing firm that provides our staff with ongoing training on the latest digital technology as well as best practices for online and offline marketing. We bring continuing education programs to clients, too. We believe knowledge gives us all a better understanding of how to reach client goals.

With almost 20 years of history as a marketing agency, we’re well positioned for today’s fast-paced, performance driven world of advertising. We offer clients the best of all worlds. We sell a brand like an advertising agency. We drive traffic and track results like an online agency and analyze and interpret results like a direct marketing agency. But what really sets us apart is our centralized reporting system that improves our capacity for data interpretation.

We are a marketing firm that understands how to achieve the highest return possible for the dollars invested for your acquisition and retention marketing.

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713.868.3000 (Houston, TX) 214.826.7576 (Dallas, TX) 1.800.625.8320 (Westport, CT)

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