DMN3 Blog

DMN3 Blog - written & maintained by Robert M Brecht, Ph.D.

Where Do You Rank Customer Engagement As a Driver of Business Success?

Tuesday, January 31, 2012

Customer Engagement is the latest buzz term for marketers. The long term relationships created by engagement is believed to provide a key competitive advantage. Why all the hype? 
[continued]

Taglines or Slogans: Do You Know that the Right One Can Double Sales?

Tuesday, January 24, 2012

If you’re not using a tagline or slogan for your brand, you should be. Of course it needs to be the right one for your brand, product and customer. Here’s what you need to know… 
[continued]

Print Advertising: Can It Be More Effective than Online Advertising?

Tuesday, January 17, 2012

In this era of the growth of online advertising, print advertising is often seen as being less desirable than online advertising. That’s an ignorant view of print’s place in any advertising campaign. Here’s why… 
[continued]

Consumer Behavior Tracking Coming to a Store near You!

Tuesday, January 10, 2012

Video surveillance systems and cell phones are now being used by brick and mortar retailers to track consumer behavior in ways not anticipated a few years ago. One retailer reports a 20 percent sales gain after it began using one of the new consumer tracking technologies. 
[continued]

Mobile Marketing: Sophisticated Mobile Targeting Is Key Feature of New Integrated Advertising Campaign

Tuesday, January 03, 2012

The fact that mothers are the target market segment for a new advertising campaign for Vick’s Behind Ear Thermometer is not surprising. What is surprising is the level of sophistication that Blue Chip Marketing Worldwide is using to determine which mothers will see the ads. 
[continued]

Mobile Marketing: Do You Have a Strategy?

Tuesday, December 27, 2011

Because of rapid expansion of mobile technologies, companies have no choice but to take mobile marketing very seriously as part of their online marketing strategies. If you haven’t started to do so yet, read on… 
[continued]

How Effective Are Nostalgic Appeals in Advertising?

Tuesday, December 20, 2011

The use of nostalgia as an emotional advertising appeal has been pushed by numerous trade publications as a highly effective and persuasive advertising tactic. The result is that we see nostalgic themes in many advertising campaigns. Does the hype exceed the facts? Here’s what marketing research tells us… 
[continued]

Do You Know that Signing Your Name Can Increase Your Shopping Engagement?

Tuesday, December 06, 2011

New consumer research demonstrates that getting customers to sign their name can influence subsequent shopping behavior in a predictable manner. What can marketing professionals learn from this consumer research?  
[continued]

Great Holiday Weekend Sales: Some Insights and Thoughts

Tuesday, November 29, 2011

You probably already know that Americans started the holiday season by spending big over the Thanksgiving weekend. Some interesting insights can be gleamed from looking inside the numbers… 
[continued]

New Advertising Platform Coming to Your Internet Connected Television

Tuesday, November 22, 2011

There has been a lot of interest by advertisers and advertising networks in using the online video capabilities of the Internet-connected television as an advertising medium. "By Christmas morning, just about half of American households will have at least one Internet TV”  said Richard Doherty, research director at Envisioneering, a market research and technical assessment company, And now advertisers think they have the solution… 
[continued]


Recent Posts


Tags


Archive


Friends

eMarketing Blogs Directory
MarketingScoop
Blog TopList
BlogCatalog