DMN3 Blog

Impressions and clicks have long dominated the metrics of online advertising. Yet these two metrics may be the least important metrics in measuring the effectiveness of any particular banner or display ad.  
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Celebrity endorsements are commonly used in advertising. Brands like Nike spend hundreds of millions of dollars each year on endorsements. If you plan on using celebrity endorsements, marketing research can help you make the right decisions. 
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The digital marketing revolution marches on at the expense of many traditional offline advertising channels. While the growth in total advertising expenditures has slowed, the growth in digital advertising spend continues unabated. It’s sink or swim time for many marketers… 
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While great inroads have been made in understanding how best to use social media, marketers are still searching for the answers to the big questions. Are you? 
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Are microsites still a good marketing option for marketers? After all, Facebook pages provide a vehicle for organizations to offer campaigns, special offers, etc that were the purview of landing pages and microsites in days past. The answer to this question is; it depends… 
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Attribution is giving credit where credit is due. When it comes to marketing, that is easier said than done. Often when it is done, it is done poorly… 
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It sounds so logical. Give prospects what they want when they want it. So why are so many organizations ignoring the fundamental marketing concept of "Content Mapping?" Are you one of them? 
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You are not alone if you are having trouble finding the right analytics program to measure your marketing efforts. Why is it so hard to find and use the right marketing analytics software?  
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Marketing is about bringing your marketing messages to those most likely to buy your products or services. The way to do that best is to use information you already know. That’s where customer segmentation and profiling come in to play. 
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Marketers are rapidly coming around to using 2D barcodes as a way to integrate online and offline marketing efforts. The question is whether they are using them the way consumers want… 
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