DMN3 Blog

If you use an email service, you likely have access to some standardized email metrics. How well you use them and how well you integrate metrics into your email campaigns is another matter… 
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2010 is expected to be a record setting year for social media marketing. Do you really understand the other side of social media? If not, you could be in for a rude awakening… 
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Wouldn't you agree that your B2B or B2C Web site should help increase your sales? It sounds simple enough, yet most of us fail to make the effort required to align it with target market sales cycles.  
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Intergrated Marketing Campaign Pays Big Dividend for Bank; Creative Marketing Means Empowering Employees. 
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Are you struggling with how to make your marketing dollars go further? While it may be a simple question...the answer is not.  
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In a previous blog, I discussed the online advertising industry’s self regulatory efforts that will be implemented this year. A key part of this effort is the introduction of a standard icon to be added to online ads. It will alert web visitors that they are being targeted - behaviorally targeted. The Power "i" icon will be launched on January 27th by the industry's self-regulators, or online advertising trade associations, in response to the controversy regarding behavioral targeting.  
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Why do you think that Apple, a company that makes most of its money by selling devices, is getting into the mobile advertising business? Unless you are privy to boardroom discussions, the mystery has yet to be unlocked.  However, I have some ideas that may be relevant to the reasoning behind Apple's new business venture.. 
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Mobile marketing and smart phones are the “current big thing” in the online world. According to Forrester Research, 17% of cell phone subscribers now use smart phones, as opposed to last year's 11%. It is no wonder that the two leading online brands, Apple and Google, are now on a collision course toward mobile marketing domination. Google has now gone into the smart phone business, and Apple has entered the mobile advertising business. What was once a close relationship between the two companies, has turned into a head to head competition in the smart phone and mobile advertising arenas. 
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Scott Berg, Director of Digital Strategy for HP recently spoke with DMN3 Institute about marketing in today's environment. Scott is responsible for HP's global digital strategy that includes keeping the HP brand relevant and compelling for HP customers, partners, communities and employees. His previous position was Worldwide Media Director for HP.  
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As the popularity of social media sites grow, so do the risks of using them. "Cyber-criminals" have been drawn to these sites, also known as hackers, spammers, virus writers, identity thieves, and other criminals. They are drawn to social media sites because of the accessibility of personal information and because users of the sites are much more trusting of the communications among their network of friends or colleagues. 
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