DMN3 Blog

A blog about marketing - written & maintained by Robert M Brecht, Ph.D.

Systematic Approach to Achieving Marketing Objectives

Tuesday, August 31, 2010

You can learn a lot about developing marketing strategies from Alice in Wonderland's Cheshire Cat. If you are to succeed in your marketing efforts, a systematic approach is important. Here’s one you can hang your hat on… 
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Marketing Meets Alice in Wonderland

Tuesday, August 24, 2010

This is the second in a series of posts on marketing concepts from Alice in Wonderland. Alice and her friends provide a great amount of insight as to the importance of marketing and about doing marketing the right way. If you want to learn more about this subject, read on... 
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What "Alice in Wonderland" Can Teach You about Marketing

Tuesday, August 17, 2010

What can you learn about marketing from a fairytale written in 1865? It would seem a lot! Don’t believe me? Read on…. 
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Email Marketing and Social Media

Tuesday, August 10, 2010

Do you currently use email marketing? Has social media affected your email marketing? Here are my thoughts on email marketing in the age of online social media. 
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Social Media: Your Facebook Marketing Options

Tuesday, August 03, 2010

Chances are your Social Media Strategy involves Facebook. As the top social media brand, its 500 million users are fast becoming the major focus for social media marketing. Here are some specific ways you can market to your audience on Facebook: 
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Which Social Media Sites are Best for Your Business?

Tuesday, July 27, 2010

You only have finite resources for your social media marketing program. Where should you invest them? Here are some thoughts that can help you… 
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Social Media: Where Do You Begin?

Tuesday, July 20, 2010

You begin your venture into Social Media Marketing by doing research and planning. Social media marketing is not creating a Facebook page or Twitter account. If you are to be effective, you must do your homework. Here are some things you need to know… 
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Social Media Marketing: Do You Know How?

Tuesday, July 13, 2010

Social Media is a wave sweeping across the Internet. How to catch and ride that wave is at the forefront of online marketing discussions. Whether your organization is in Houston, Chicago or Tokyo, you are probably struggling with how to use social media sites to further your marketing objectives. Here are some things you should know… 
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Social Media Continues to Attract More Internet Users

Tuesday, July 06, 2010

If your online behaviors are like others across the world,  then you're spending a larger amount of time on social media sites. You are not alone as more and more users across the globe are spending time messaging, commenting, writing reviews, blogging, sharing, and “liking” things. How does your use of social media compare to others?  
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You Need a Quality Website to Create Trust in Visitors’ Minds

Tuesday, June 29, 2010

Your website never gets a second chance to make a first impression. When Internet users visit your website, they make a judgment about it AND your organization. That subliminal judgment also includes how trustworthy you are. Here’s why website quality and online trust are inseparable… 
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