Marketers are like men when it comes to marketing to women. Whenever we men hear a woman describe a challenge they are facing, we want to fix it for them. In case you live in a cave, that’s a big no-no! Yet men and marketers continue to do it.  
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When it comes to spending in the U.S, the power lies with women. Women hold the purse strings in many areas thought to be dominated by men. Reaching women consumers requires a different marketing message than that targeted to men. 
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Do you trust everything you read or see on Facebook, Twitter, LinkedIn, and other social media sites? Whether you do or not might depend on your age, the type of content, and your ties to those who share it.  
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If you want an effective lead-management or lead-nurturing program, then automation becomes another important part of it. While segmentation and content describe the “what,” automation becomes the “how” of such efforts. 
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Implementing an effective lead-generation and lead-nurturing program is about providing the right content at the right time. That’s easier said than done. It requires that you know your potential customers and their buying process. The next step is content.  
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Applying Lead nurturing best practices can overwhelm all but the largest organizations. Yet failure to do so will prevent any business from reaching its sales potential. So where do you begin?  
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If you feel overwhelmed at the volume of lead generation and nurturing "do’s and don’ts," you are not alone. If you don’t have a lot of resources to devote to it, perhaps you should rethink your resource allocation priorities. In the meantime you should start your efforts with a few practical considerations. 
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To many in the advertising industry, those of us over 50 are small potatoes. After all, conventional advertising wisdom is that the Adults 18-49 demographic is the only one that counts. It’s the most coveted demographic. To this author, this kind of conventional advertising wisdom defies logic. 
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For years article marketing has been a major Search Engine Optimization (SEO) tactic. Google’s Panda and Penguin algorithm changes noticeably altered SEO practices for the better. Given Google’s changes, should article marketing be part of your content marketing strategy?  
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