According to the National Retail Federation (NRF), U.S. consumers plan on spending an average of $682.74 during the current holiday season. That is a 3.2 percent drop from last year’s $705.01. Online shopping will not escape the effects of today’s economy… 
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Do you know the answer to “Why should I buy from you instead of your competitors?" If so, can you articulate it in a compelling way from the consumer’s point of view? If not…why are you in business? 
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Believe it or not, there are still many organizations that don’t understand that Business to Business (B2B) websites are different than Business to Consumer (B2C) websites. Optimizing B2B or B2C sites for conversions require the understanding of some basic differences. Here are a couple that are critical to understand: 
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