DMN3 Blog

Aces of Marketing written by team members of DMN3.

How Do You Perceive Social Media: Promise or Threat?

Posted on: Tuesday, December 29, 2009, Written by Robert M. Brecht, Ph.D.

The phenomenal growth of online social networks is altering the way people communicate, share ideas, and disseminate information. Facebook alone tripled its active user base to 350 million over the course of the year. Unfortunately, security risks for both individuals and organizations who use these sites are growing dramatically as well. Here’s why… 
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Television Versus the Internet: Where Are You Putting Your Money?

Posted on: Tuesday, December 22, 2009, Written by Robert M. Brecht, Ph.D.

For many years now, television has been the favorite medium of people in the U.S. and other developed countries. Advertisers have recognized this fact and have made television and newspaper advertising the top two largest advertising channels. 
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Value Proposition: Do You Really Have One?

Posted on: Tuesday, December 15, 2009, Written by Robert M. Brecht, Ph.D.

"Price is what you pay.
Value is what you get."
– Warren Buffett  
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Writing Web Copy: Have You Done Your Homework?

Posted on: Tuesday, December 08, 2009, Written by Robert M. Brecht, Ph.D.

If you write copy for the Internet, you must understand how users read on the Web. Otherwise you may be wasting your time… 
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Digital Video Advertising Outpaces All Other Advertising

Posted on: Tuesday, December 01, 2009, Written by Robert M. Brecht, Ph.D.

If you are paying attention, you’ve probably noticed that traditional print sites are featuring more and more video stories. Here’s the reason… 
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