There is a dichotomy of thought on whether rational or emotional advertising appeals result in increased sales. Research studies indicate that it depends… 
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Mobile Barcodes use in advertising and marketing is accelerating rapidly. If you have been paying attention, you probably have noticed them in a lot of unexpected places.. 
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Email marketing can be risky and problematic for some. For others, it is crucial to meeting their marketing objectives. What’s the difference? 
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Your website design should include lead generation offers. The way you respond to web-generated leads makes a big difference in your ability to contact, qualify and close. How do you measure up? 
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I’ve often written about the importance of understanding your customer as you approach any marketing initiative. It all begins with the customer. Analysts at Forrester Research provide another way to understand your target market in planning any social media marketing campaign.  
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