Wouldn't you agree that your B2B or B2C Web site should help increase your sales? It sounds simple enough, yet most of us fail to make the effort required to align it with target market sales cycles.
[continued]
DMN3 Blog
DMN3 Blog - written & maintained by Robert M Brecht, Ph.D.
Is Your Website Optimized To Your Sales Cycle?
Tuesday, February 23, 2010
DMN3 Marketing Case Study: Integrated Marketing Campaign Pays Big Dividend for Bank
Tuesday, February 16, 2010
Intergrated Marketing Campaign Pays Big Dividend for Bank; Creative Marketing Means Empowering Employees.
[continued]
Direct Marketing Reference Manual Available at No Cost
Tuesday, February 09, 2010
Are you struggling with how to make your marketing dollars go further? While it may be a simple question...the answer is not.
[continued]
Online Advertising: New Consumer Alert Icon for Behavioral Advertising
Tuesday, February 02, 2010
In a previous blog, I discussed the online advertising industry’s self regulatory efforts that will be implemented this year. A key part of this effort is the introduction of a standard icon to be added to online ads. It will alert web visitors that they are being targeted - behaviorally targeted. The Power "i" icon will be launched on January 27th by the industry's self-regulators, or online advertising trade associations, in response to the controversy regarding behavioral targeting.
[continued]
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