Wouldn't you agree that your B2B or B2C Web site should help increase your sales? It sounds simple enough, yet most of us fail to make the effort required to align it with target market sales cycles.  
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Intergrated Marketing Campaign Pays Big Dividend for Bank; Creative Marketing Means Empowering Employees. 
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Are you struggling with how to make your marketing dollars go further? While it may be a simple question...the answer is not.  
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In a previous blog, I discussed the online advertising industry’s self regulatory efforts that will be implemented this year. A key part of this effort is the introduction of a standard icon to be added to online ads. It will alert web visitors that they are being targeted - behaviorally targeted. The Power "i" icon will be launched on January 27th by the industry's self-regulators, or online advertising trade associations, in response to the controversy regarding behavioral targeting. 
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