Usability Optimization is fundamental to providing a good user experience on your Web site. It is a key factor in conversion optimization as well. Why is it then that many Web site owners don’t seem to have a clue about it? Let’s begin at the very beginning... 
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Most organizations today recognize they need a Web site. The problem is, most businesses don’t understand how to use a Web site as a business center to develop leads and sales. The result is a good looking Web site with lots of graphics and flash animation that may have brand appeal, but lacks the capability to achieve its organization's business objectives. 
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The role of Web site Optimization is poorly understood by many organizations with Web sites. Typically, the two most important objectives of a Web site are to... 
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If you use an email service, you likely have access to some standardized email metrics. How well you use them and how well you integrate metrics into your email campaigns is another matter… 
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2010 is expected to be a record setting year for social media marketing. Do you really understand the other side of social media? If not, you could be in for a rude awakening… 
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