Are you aware of real time bidding? From the time you are directed to a URL and before that web page loads (typically less than a quarter of a second) an advertiser receives ad impressions that have been specifically targeted by the user about to access the URL. Based upon demographic, geographic and behavioral information (including past and current browsing), the advertiser analyzes it in context of placement and user experience; then decides what to bid on it; and decides which ad to show. All this takes place before the page loads... 
[continued]

If so, how well do they comply with the recently revised FTC Guides on Endorsements and Testimonials? It’s my experience that many such online reputation management efforts either ignore or violate the spirit of the new FTC Guides. Online reputation and image management is now an essential part of "public relations" for many companies. 
[continued]

You may or may not have noticed that last October the Federal Trade Commission (FTC) published its latest revision to guides governing endorsements and testimonials in advertising. The last revision dates back to 1980. If you have not revised your use of endorsements and testimonials in both online and offline advertising based on the new Guide, you could find yourself in violation of federal law! 
[continued]

Geo-targeted or location based mobile advertising has been touted for several years now. A number of companies are betting that this is the year that geo-targeted ads become a significant component of the digital advertising market. For some types of businesses, location based mobile ads makes good sense. What about yours? 
[continued]