DMN3 Blog

Aces of Marketing written by team members of DMN3.

Age Demographics and Online Activities: Implications for Online Advertising

Posted on: Tuesday, January 25, 2011, Written by Robert M. Brecht, Ph.D.

Is age one of the demographics that is important to you and your online marketing dollars? If so, then the data from Pew Research will be of interest to you… 
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Small and Medium-Sized Businesses Dramatically Increase Ad Spending: Have You?

Posted on: Tuesday, January 18, 2011, Written by Robert M. Brecht, Ph.D.

2010 was a rebound year for advertising. While large advertisers led the way, the third quarter saw small and medium-sized businesses regain their confidence and jump back into advertising spending in a big way. If you are still sitting on the sidelines, your competition isn’t… 
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Online Shopping: Some Insights from 2010 Holiday Online Sales

Posted on: Tuesday, January 11, 2011, Written by Robert M. Brecht, Ph.D.

If you’ve been paying attention, you know that 2010 holiday retail sales easily beat analysts’ predictions. Leading the charge was online sales, with e-commerce sites seeing a 15 percent increase in sales over the 2009 holiday season, according to Spending Pulse. Other insights for you to consider as well… 
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Television Advertising: The Impact of DVRs on Your Advertising ROI

Posted on: Tuesday, January 04, 2011, Written by Robert M. Brecht, Ph.D.

What was once a fringe technology is becoming mainstream. Do you know the impact of DVRs on your television advertising dollars? Here’s the latest news and ways advertisers are responding… 
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