Whether you plan to promote from within, recruit a new employee or outsource the leadership of your social media strategy to another organization, there are some things you should consider when evaluating candidates.  
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Social Media is now a significant part of online marketing efforts. The question is how to find the resources you need to develop and implement an effective social media strategy. As you look for a social media strategist, here are some things you should think about… 
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As you know, everything is relative. That’s why 2010 was a relatively good year for advertising expenditures. What’s ahead for 2011 and beyond? Most ad spending followers expect a relatively flat period ahead for time-honored advertising channels… 
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Do You Know that offering too many choices can be bad for your brand and your bottom line? 
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