Customer Engagement is the latest buzz term for marketers. The long term relationships created by engagement is believed to provide a key competitive advantage. Why all the hype? 
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If you’re not using a tagline or slogan for your brand, you should be. Of course it needs to be the right one for your brand, product and customer. Here’s what you need to know… 
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In this era of the growth of online advertising, print advertising is often seen as being less desirable than online advertising. That’s an ignorant view of print’s place in any advertising campaign. Here’s why… 
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Video surveillance systems and cell phones are now being used by brick and mortar retailers to track consumer behavior in ways not anticipated a few years ago. One retailer reports a 20 percent sales gain after it began using one of the new consumer tracking technologies. 
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The fact that mothers are the target market segment for a new advertising campaign for Vick’s Behind Ear Thermometer is not surprising. What is surprising is the level of sophistication that Blue Chip Marketing Worldwide is using to determine which mothers will see the ads. 
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