DMN3 Blog

Aces of Marketing written by team members of DMN3.

Content Marketing: Do You Map Your Content to Customer Needs

Posted on: Tuesday, March 27, 2012, Written by Robert M. Brecht, Ph.D.

It sounds so logical. Give prospects what they want when they want it. So why are so many organizations ignoring the fundamental marketing concept of "Content Mapping?" Are you one of them? 
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Marketing Analytics: Are You Still Searching for the Holy Grail?

Posted on: Tuesday, March 20, 2012, Written by Robert M. Brecht, Ph.D.

You are not alone if you are having trouble finding the right analytics program to measure your marketing efforts. Why is it so hard to find and use the right marketing analytics software?  
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Why Not Use Knowledge-Based Marketing?

Posted on: Tuesday, March 13, 2012, Written by Robert M. Brecht, Ph.D.

Marketing is about bringing your marketing messages to those most likely to buy your products or services. The way to do that best is to use information you already know. That’s where customer segmentation and profiling come in to play. 
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Social Media Marketing: Starts with Four Critical Tasks

Posted on: Tuesday, March 06, 2012, Written by Robert M. Brecht, Ph.D.

Social Media marketing is an essential marketing strategy when it comes to online marketing. To many small and medium size businesses, social media marketing is still poorly understood.  Here’s a starting point for an effective campaign.  
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