More channels and more integration between them is where marketing is headed today. How well are you prepared to integrate offline and online channels and understand what combination is working best? 
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Marketing professionals are struggling to keep up with consumers when it comes to the “online experience.” If you’re not feeling confident in your abilities to engage consumers, you are not alone. Brand marketers, publishers and agencies are all having a problem with the shift from channel marketing silos to fully integrated real time and cross channel marketing programs. 
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Impressions and clicks have long dominated the metrics of online advertising. Yet these two metrics may be the least important metrics in measuring the effectiveness of any particular banner or display ad.  
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Celebrity endorsements are commonly used in advertising. Brands like Nike spend hundreds of millions of dollars each year on endorsements. If you plan on using celebrity endorsements, marketing research can help you make the right decisions. 
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One of the most often used techniques of marketing research can often yield the wrong answers. The new field of Neuromarketing has exposed this flaw. Do you know what it is? 
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