What do Pandora, Dropbox, The New York Times, Flickr, Hulu, Evernote, Angry Birds and Farmville have in common? They use a “freemium” business model. You may not have heard the term before, but you and your kids deal with it as part of your Internet experience. 
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Why would you select the poorer of two promotional offers? If the worse offer is “free” then you are drawn to it like moths to the light. It defies all rational behavior norms. It is predictably irrational.  
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The speed at which Internet users are switching from PCs to tablets and smartphones is causing big problems for companies that rely on advertising. Take Facebook for example. Facebook’s IPO snafu has its roots with their caution to potential investors about the threat of mobile devices to its ability to monetize the site and who was warned and when.  
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How do the words you use in your advertising copy affect the brains of your target audience? While advertisers have known for many years that certain words sell, the discipline of neuromarketing is increasing our understanding of how the brain responds to the use of certain types of words. 
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