How does direct mail compare to email and online ads when it comes to marketing effectiveness? There are a number of sources that compile overall metrics that provide that information. Do such measures have any bearing with your campaigns? 
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There is still a lack of trust when it comes to the Internet. That distrust extends to the information found on the Internet as well as the use of personal information for targeted promotions.  
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Media influence studies appear periodically which purport to tell you which advertising media has the greatest influence on consumers’ purchase decision process. You should be cautious about accepting the results as the Holy Grail… 
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Despite the many obituaries about email marketing, it continues to perform well. Email open rates are continuing to trend upwards. Perhaps Marketers are learning what it takes to get people to open them.  
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Healthcare marketing professionals will be interested in a new initiative by the DMN3 Institute. It entails research on issues important to healthcare organizations that market consumer products or services. The first publication: What’s Important to Seniors in Choosing their Medicare Coverage is part of a new DMN3 Institute Medicare Research Publication Series.   
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