DMN3 Blog

Two things you can do to change customer behavior for the better: saying “I’m sorry” when you screw up; and providing a “smiling” and positive atmosphere for customers. These policies are more than just being courteous. Marketing research suggests they can have significant business implications. 
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Decoy marketing is not about duck season. It’s a marketing approach that uses another product to spur sales for a different product. Sounds counterintuitive, but marketing research shows it works.  
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Writing headlines is the most important part of online copy writing. Your headline is the essential building block for conversion. It must first stop visitors from turning away from your site. Then, coupled with subheads, it must convey your marketing message. Do your headlines measure up? 
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A lot of research has been published on the way Internet users read, yet business websites continue to ignore what we know. Is yours one of them? 
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Steven Woods is a leading creator of technology platforms for some of today’s best marketers. As Co-Founder and Chief Technology Officer at Eloqua, he is responsible for the company’s strategy and vision. Eloqua brings customer management to the next level through a platform that takes the guessing out of lead management. With tools that automate, Woods and the Eloqua team help B2B clients manage online campaigns and leads using a dashboard. Truth be told, marketers benefit with better leads and more profitable sales. 
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The race is on for businesses to get more Facebook Fans than the competition. Are you even in the race? Whether in the race or not, here are some things you should think about when it comes to getting more Facebook Fans. 
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A lot has been published on building unique and engaging Facebook Pages to keep Fans coming back. Once you get users to “Like” you in the first place, do you really need to keep them coming back? 
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Why are organizations of all types attempting to get consumers to “like” them on Facebook? Many of them don’t know why. It’s the in thing to do. What’s your reason? 
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Jeffrey Hayzlett  Best Selling Author of "The Mirror Test", Global Business Celebrity and Sometime Cowboy 
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As one of the top-level marketers in the world, Jeff Hayzlett is a published author, entrepreneur and president of his company, The Hayzlett Group. He is the former Chief Marketing Officer for Eastman Kodak and frequently cited as a leading marketing expert in print and broadcast mediums, including his TV appearance in “Celebrity Apprentice.” Hayzlett’s book, The Mirror Test: Is Your Business Really Breathing?, owns a five-star rating on Amazon.com and a seal of approval from the likes of Emmy Award-winning producer, Mark Burnett, Donald Trump and Christie Hefner, former CEO of Playboy Enterprises. 
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