DMN3 Blog

Outstanding customer service is what makes the difference between savvy business pros who see it as part of marketing and amateurs who don’t. Which are you?  
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Don E. Schultz, Ph.D.,  Professor of Integrated Marketing Communications
Medill School of Journalism, Northwestern University 
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Don E. Schultz, Ph.D., Professor of Integrated Marketing Communications Medill School of Journalism, Northwestern University 
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Marketing research and theories are fine. However, it's results you want. That’s why marketing case studies are important. Here’s a DMN3 case study about marketing to moms that you should find informative.  
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Moms are the administrators of their households and control about 85 percent of household purchases. That’s approximately 2.1 trillion dollars of spending per year. That’s trillion with a “T.” Effective marketing to moms means more sales for your business. 
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One would expect that after a record-setting spree in 2010, that online advertising revenue would grow more modestly in 2011. Not so…here’s why. 
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By Keith Weiser
Founder & Managing Director, 5th Dimension 
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Viewing direct mail is a bit like jazz. Keith Wiser backs it up with a quote by Frank Zappa: “Jazz is not dead. It just smells funny.” Always challenging conventional wisdom, Wiser knows that direct marketing equates to marketing direct. He sprinkles the world of direct communication with a right and left brained approach and is known as an international guru in applied infometrics.  
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Profiles in Marketing Excellence: More valuable marketing content coming to the DMN3 Institute Blog. If you are a regular reader of the DMN3 Blog, you know that, up to now, I’ve authored all of the blog posts. That’s about to change. Continue reading to find out how… 
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A number of reports on U.S. advertising spending for the first quarter of 2011 have now been released. Several interesting trends and observations can be gleamed from these reports… 
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