DMN3 Blog

Whether you plan to promote from within, recruit a new employee or outsource the leadership of your social media strategy to another organization, there are some things you should consider when evaluating candidates.  
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Social Media is now a significant part of online marketing efforts. The question is how to find the resources you need to develop and implement an effective social media strategy. As you look for a social media strategist, here are some things you should think about… 
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As you know, everything is relative. That’s why 2010 was a relatively good year for advertising expenditures. What’s ahead for 2011 and beyond? Most ad spending followers expect a relatively flat period ahead for time-honored advertising channels… 
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Do You Know that offering too many choices can be bad for your brand and your bottom line? 
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Since the 60s, brands have been spending their advertising dollars on influencing consumers in the age 18 to 54 demographic segments. Today more and more advertisers are targeting those 55 and up. The reason is simple: advertising to older adults makes good business sense. 
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What if I told you that you could increase sales, differentiate your brand, foster brand loyalty, generate favorable public opinion and attract and retain good employees with just one approach to marketing? Sound impossible? It’s not… 
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Affinity marketing is one way to reach a target market. In fact it just might be the most effective way… 
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It’s no secret that online advertising will continue to see strong growth in 2011 just as it has in the last year. The question is, what kind of online advertising will grow and why… 
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Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are all about getting search engine users to click through to your website or landing page. Here’s some important info you should know about… 
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Television ad spending reflects the fact that television is still king of the mountain for all of the important criteria used by marketing professionals in placing advertising dollars. The question is, “How long will it last?” 
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