Most B2B content marketers face the challenge of getting enough engaging content. That’s not all though. Many of them face another obstacle to effective B2B content marketing within their own organizations.    
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Content marketing is a given in today’s B2B buying process with 9 out of 10 organizations utilizing this strategy. On average B2B marketing professionals utilize eight different content marketing tactics to reach their business objectives.  
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Business-to-Business (B2B) marketing has changed. While traditional B2B marketing tactics still play a role, today’s B2B tactics requires a credible online presence. Here are two “must do's” to be an effective B2B marketer. 
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Dramatic changes in the business-to-business (B2B) buying process mean that content marketing is more important than ever. As I discussed in my previous post, 77 percent of business buyers are doing their own research and 36 percent are creating a short list of vendors before engaging with solution providers. 
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B2B marketing budgets are growing again. The question is whether or not B2B marketing budgets are getting the most bangs for their bucks.  
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Marketing is all about influencing consumer buying behavior. New Geo-targeting marketing technologies and personalized pricing offers can have a major impact on buying behavior. One such impact is on impulse buying. 
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Targeting consumers based on their past behaviors and demographic information has become an accepted “best practice” in marketing strategies. A new twist on such targeting could be coming to a grocery store near you. 
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There’s no such thing as freedom of speech when it comes to brand reputation! A brand’s reputation is vulnerable if its executives take a stand on controversial issues. Here are three ways how brands should respond to them. 
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Mobile push marketing is one of the newest digital marketing channels. It is also one of the most potent. Here’s why… 
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Viral marketing is largely an Internet phenomenon. However the origin of this marketing tactic dates back to the late 1970s; long before the Internet. That’s when guerrilla marketing first emerged as a promotional tactic. 
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