Are you struggling with how to make your marketing dollars go further? While it may be a simple question...the answer is not.
At DMN3 Institute, we understand marketing and how hard it is to get it right. The old adage saying - half of my marketing budget is working…I just don’t know which half - isn't what you should be saying.
That’s why DMN3 Institute is always looking for ways to help make your marketing decisions a little easier. That's why I want to introduce you to a new marketing e-book that we recently came across entitled "My Way." Because of its global perspective on direct marketing, it can provide you with a real sense of the industry, which is not found in other related publications.
Here’s the best part….it’s free!
DMN3 Institute, located at DMN3's Houston office, has worked out an arrangement with InterDirect Network, the largest network of independent direct marketing agencies in the world, to be the U.S. distributor for "My Way." Now professionals in the U.S. can download the 250-page book on direct marketing, at absolutely no cost.
- Could you increase your marketing ROI by 10, 20 or even 30 percent?
- Wouldn’t it be nice to know what is and isn’t working for you?
- How much better could your marketing efforts become?
“This is one of the few DM books which looks across borders. It succeeds in appealing to beginners who know nothing, DM professionals “in the middle” of their careers who want to learn more as well as seasoned professionals who need to know more about the latest developments. Keith’s very personal writing style makes it read like a novel that’s hard to put down.”
- Pieter van den Busken. CEO of IDN. Holland
Written by Keith Wiser - South Africa's Direct Marketer of the Year 2008. Read and learn... or use it as a reference and training tool.
In "Marketing Outlook" 2009, 62.9% of global marketers say retraining and developing existing staff is the leading category for acquiring expertise in digital marketing competencies. Let the expertise of Mr. Wiser and "My Way" serve as a guide to becoming more digitally competent.
At the DMN3 Institute, we strongly believe that measurement should be part of that training.
Analytics + Testing = Optimization Success
After you have had a chance to read "My Way," let us know your thoughts so we can pass them on to Keith Wiser.
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