Posted on: Tuesday, October 30, 2012, Written by Robert M. Brecht, Ph.D.
U.S. Internet advertising, as measured by revenue, has rebounded from its recession low point in 2009. Not only has revenue rebounded to pre-recession growth rates, employment in the ad-supported ecosystem doubled over the last four years to 5.1 million U.S. jobs.
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Posted on: Tuesday, August 02, 2011, Written by Robert M. Brecht, Ph.D.
One would expect that after a record-setting spree in 2010, that online advertising revenue would grow more modestly in 2011. Not so…here’s why.
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Posted on: Tuesday, July 05, 2011, Written by Robert M. Brecht, Ph.D.
A number of reports on U.S. advertising spending for the first quarter of 2011 have now been released. Several interesting trends and observations can be gleamed from these reports…
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Posted on: Tuesday, June 14, 2011, Written by Robert M. Brecht, Ph.D.
As you know, everything is relative. That’s why 2010 was a relatively good year for advertising expenditures. What’s ahead for 2011 and beyond? Most ad spending followers expect a relatively flat period ahead for time-honored advertising channels…
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