The speed at which Internet users are switching from PCs to tablets and smartphones is causing big problems for companies that rely on advertising. Take Facebook for example. Facebook’s IPO snafu has its roots with their caution to potential investors about the threat of mobile devices to its ability to monetize the site and who was warned and when.  
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The digital marketing revolution marches on at the expense of many traditional offline advertising channels. While the growth in total advertising expenditures has slowed, the growth in digital advertising spend continues unabated. It’s sink or swim time for many marketers… 
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One would expect that after a record-setting spree in 2010, that online advertising revenue would grow more modestly in 2011. Not so…here’s why. 
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A number of reports on U.S. advertising spending for the first quarter of 2011 have now been released. Several interesting trends and observations can be gleamed from these reports… 
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As you know, everything is relative. That’s why 2010 was a relatively good year for advertising expenditures. What’s ahead for 2011 and beyond? Most ad spending followers expect a relatively flat period ahead for time-honored advertising channels… 
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