Impressions and clicks have long dominated the metrics of online advertising. Yet these two metrics may be the least important metrics in measuring the effectiveness of any particular banner or display ad.
[continued]
Aces of Marketing written by team members of DMN3.
Display Ad Click Metrics Can No Longer Be Defended
Posted on: Tuesday, May 15, 2012, Written by Robert M. Brecht, Ph.D.
Marketing Attribution: Are You Using the Right Model?
Posted on: Tuesday, April 03, 2012, Written by Robert M. Brecht, Ph.D.
Attribution is giving credit where credit is due. When it comes to marketing, that is easier said than done. Often when it is done, it is done poorly…
[continued]
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