Believe it or not, there are still many organizations that don’t understand that Business to Business (B2B) websites are different than Business to Consumer (B2C) websites. Optimizing B2B or B2C sites for conversions require the understanding of some basic differences. Here are a couple that are critical to understand:
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DMN3 Blog
A blog about marketing - written & maintained by Robert M Brecht, Ph.D.
Optimizing B2B Websites: Two Fundamental Issues
Tuesday, November 10, 2009
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