Business-to-Business (B2B) marketing has changed. While traditional B2B marketing tactics still play a role, today’s B2B tactics requires a credible online presence. Here are two “must do's” to be an effective B2B marketer. 
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Dramatic changes in the business-to-business (B2B) buying process mean that content marketing is more important than ever. As I discussed in my previous post, 77 percent of business buyers are doing their own research and 36 percent are creating a short list of vendors before engaging with solution providers. 
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Believe it or not, there are still many organizations that don’t understand that Business to Business (B2B) websites are different than Business to Consumer (B2C) websites. Optimizing B2B or B2C sites for conversions require the understanding of some basic differences. Here are a couple that are critical to understand: 
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