Marketers are rapidly coming around to using 2D barcodes as a way to integrate online and offline marketing efforts. The question is whether they are using them the way consumers want…
[continued]
Aces of Marketing written by team members of DMN3.
QR 2D Barcodes: Growth, Expectations and Threats
Posted on: Tuesday, February 21, 2012, Written by Robert M. Brecht, Ph.D.
Can Direct Mail Lead to Online Success?
Posted on: Tuesday, March 22, 2011, Written by Robert M. Brecht, Ph.D.
The answer is absolutely! Now there’s a new tool to help: Smartphones. If you want to learn how direct mail can increase online sales success, read on…
[continued]
Mobile Marketing: Since When Are Bar Codes Cutting Edge?
Posted on: Tuesday, November 23, 2010, Written by Robert M. Brecht, Ph.D.
Mobile Barcodes use in advertising and marketing is accelerating rapidly. If you have been paying attention, you probably have noticed them in a lot of unexpected places..
[continued]
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