DMN3 Blog

Will your advertising and marketing strategies be impacted by what the FTC is proposing? Chances are they will be in one way or another. Here’s the gist of what they are proposing… 
[continued]

On December 1^st, the Federal Trade Commission (FTC) issued a report that proposes a new framework to protect consumer privacy. It seeks to provide safeguards concerning the commercial use of data obtained from consumers' online and offline behaviors. If you are a marketing professional, you should know what they are proposing. 
[continued]

Later this Fall, you will see changes in online behavioral targeted advertising as the advertising industry experiences double digit growth in online advertising spending. 
[continued]

Are you aware of real time bidding? From the time you are directed to a URL and before that web page loads (typically less than a quarter of a second) an advertiser receives ad impressions that have been specifically targeted by the user about to access the URL. Based upon demographic, geographic and behavioral information (including past and current browsing), the advertiser analyzes it in context of placement and user experience; then decides what to bid on it; and decides which ad to show. All this takes place before the page loads...  
[continued]

In a previous blog, I discussed the online advertising industry’s self regulatory efforts that will be implemented this year. A key part of this effort is the introduction of a standard icon to be added to online ads. It will alert web visitors that they are being targeted - behaviorally targeted. The Power "i" icon will be launched on January 27th by the industry's self-regulators, or online advertising trade associations, in response to the controversy regarding behavioral targeting. 
[continued]

If you buy, sell, use or even view online advertising, your experience is about to change… 
[continued]