DMN3 Blog

Video surveillance systems and cell phones are now being used by brick and mortar retailers to track consumer behavior in ways not anticipated a few years ago. One retailer reports a 20 percent sales gain after it began using one of the new consumer tracking technologies. 
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New consumer research demonstrates that getting customers to sign their name can influence subsequent shopping behavior in a predictable manner. What can marketing professionals learn from this consumer research?  
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Two things you can do to change customer behavior for the better: saying “I’m sorry” when you screw up; and providing a “smiling” and positive atmosphere for customers. These policies are more than just being courteous. Marketing research suggests they can have significant business implications. 
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Do You Know that offering too many choices can be bad for your brand and your bottom line? 
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