Marketing is all about influencing consumer buying behavior. New Geo-targeting marketing technologies and personalized pricing offers can have a major impact on buying behavior. One such impact is on impulse buying. 
[continued]

Media influence studies appear periodically which purport to tell you which advertising media has the greatest influence on consumers’ purchase decision process. You should be cautious about accepting the results as the Holy Grail… 
[continued]

Video surveillance systems and cell phones are now being used by brick and mortar retailers to track consumer behavior in ways not anticipated a few years ago. One retailer reports a 20 percent sales gain after it began using one of the new consumer tracking technologies. 
[continued]

New consumer research demonstrates that getting customers to sign their name can influence subsequent shopping behavior in a predictable manner. What can marketing professionals learn from this consumer research?  
[continued]

Two things you can do to change customer behavior for the better: saying “I’m sorry” when you screw up; and providing a “smiling” and positive atmosphere for customers. These policies are more than just being courteous. Marketing research suggests they can have significant business implications. 
[continued]

Do You Know that offering too many choices can be bad for your brand and your bottom line? 
[continued]