For years article marketing has been a major Search Engine Optimization (SEO) tactic. Google’s Panda and Penguin algorithm changes noticeably altered SEO practices for the better. Given Google’s changes, should article marketing be part of your content marketing strategy?  
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Why is there a rush to content marketing? What does it mean for you as a marketer?
If you read my last post you already know that content marketing is a major marketing trend. If you haven’t read it, you can find it here:  
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Content marketing has displaced social media engagement at the top of the list of leading digital marketing priorities. Marketers now recognize it as a standalone discipline and its importance in achieving increased engagement with their prospective customers. 
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Are you having trouble finding good content for your blog? Here are a few easy sources to begin discovering unique content.  
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A blog is one of the most effective vehicles for publishing content. Good blog content creates credibility and a positive brand image to potential customers.  
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Most B2B content marketers face the challenge of getting enough engaging content. That’s not all though. Many of them face another obstacle to effective B2B content marketing within their own organizations.    
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Content marketing is a given in today’s B2B buying process with 9 out of 10 organizations utilizing this strategy. On average B2B marketing professionals utilize eight different content marketing tactics to reach their business objectives.  
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Business-to-Business (B2B) marketing has changed. While traditional B2B marketing tactics still play a role, today’s B2B tactics requires a credible online presence. Here are two “must do's” to be an effective B2B marketer. 
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Dramatic changes in the business-to-business (B2B) buying process mean that content marketing is more important than ever. As I discussed in my previous post, 77 percent of business buyers are doing their own research and 36 percent are creating a short list of vendors before engaging with solution providers. 
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There is still a lack of trust when it comes to the Internet. That distrust extends to the information found on the Internet as well as the use of personal information for targeted promotions.  
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