DMN3 Blog

DMN3 Blog - written & maintained by Robert M Brecht, Ph.D.

Website Conversion Optimization: Are You Really Doing It?

Tuesday, February 08, 2011

Do you use a website or landing pages as part of your effort to generate leads or sales? Do you routinely make specific changes based on quantifiable data from visitor traffic? If not, you should be turning to someone like DMN3 to help with your online marketing efforts. Why?… because you are leaving a lot of money on the table. 
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You Need a Quality Website to Create Trust in Visitors’ Minds

Tuesday, June 29, 2010

Your website never gets a second chance to make a first impression. When Internet users visit your website, they make a judgment about it AND your organization. That subliminal judgment also includes how trustworthy you are. Here’s why website quality and online trust are inseparable… 
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Website Usability: Do You Understand the Concept?

Tuesday, March 30, 2010

Usability Optimization is fundamental to providing a good user experience on your Web site. It is a key factor in conversion optimization as well. Why is it then that many Web site owners don’t seem to have a clue about it? Let’s begin at the very beginning... 
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Conversion Optimization: Is Your Website a Business Center?

Tuesday, March 23, 2010

Most organizations today recognize they need a Web site. The problem is, most businesses don’t understand how to use a Web site as a business center to develop leads and sales. The result is a good looking Web site with lots of graphics and flash animation that may have brand appeal, but lacks the capability to achieve its organization's business objectives. 
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Website Optimization: How Important Is It to You?

Tuesday, March 16, 2010

The role of Web site Optimization is poorly understood by many organizations with Web sites. Typically, the two most important objectives of a Web site are to... 
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Is Your Website Optimized To Your Sales Cycle?

Tuesday, February 23, 2010

Wouldn't you agree that your B2B or B2C Web site should help increase your sales? It sounds simple enough, yet most of us fail to make the effort required to align it with target market sales cycles.  
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Maintain Your Online Marketing Customer Bearing

Monday, September 21, 2009

I keep a number of sayings in front of me as I work. Some of them may sound trivial. In fact they are really profound... 
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Marketing on the Web Begins with the Website

Thursday, September 17, 2009

I am often amazed at how little people understand about marketing on the web. They build a website and think “traffic” is the answer to achieving their goals. They should know better... 
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