If you have followed this blog for any time you know I am high on using best practices to optimize conversions. Remember though that it may not work for you. 
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When it comes to the user experience, a knowledge-based approach to design is critical. The other option is what I call the “ignorant approach” to website design.  
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Too often organizations take the easy way out in creating or modifying their websites. I call it the “ignorant approach to website design.” They turn their content over to a website developer/designer. The newly modified or created site is then launched. Is this your process?  If so, you need a new one.  
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In the digital marketing world conversion optimization is equated with optimizing landing pages to get visitors to take the action businesses want. While important, optimizing conversion rates goes well beyond landing pages. It comes down to getting more bang for your bucks, i.e., a better ROI. 
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Organizations often create their customer experience based on a profile of the “majority” of visitors to it. Is there a better way to create a user experience?  
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Do you use a website or landing pages as part of your effort to generate leads or sales? Do you routinely make specific changes based on quantifiable data from visitor traffic? If not, you should be turning to someone like DMN3 to help with your online marketing efforts. Why?… because you are leaving a lot of money on the table. 
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Your website never gets a second chance to make a first impression. When Internet users visit your website, they make a judgment about it AND your organization. That subliminal judgment also includes how trustworthy you are. Here’s why website quality and online trust are inseparable… 
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Usability Optimization is fundamental to providing a good user experience on your Web site. It is a key factor in conversion optimization as well. Why is it then that many Web site owners don’t seem to have a clue about it? Let’s begin at the very beginning... 
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Most organizations today recognize they need a Web site. The problem is, most businesses don’t understand how to use a Web site as a business center to develop leads and sales. The result is a good looking Web site with lots of graphics and flash animation that may have brand appeal, but lacks the capability to achieve its organization's business objectives. 
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The role of Web site Optimization is poorly understood by many organizations with Web sites. Typically, the two most important objectives of a Web site are to... 
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