Targeting consumers based on their past behaviors and demographic information has become an accepted “best practice” in marketing strategies. A new twist on such targeting could be coming to a grocery store near you.
[continued]
Aces of Marketing written by team members of DMN3.
Personalized Offers Now Include Pricing
Posted on: Tuesday, September 04, 2012, Written by Robert M. Brecht, Ph.D.
Why Not Use Knowledge-Based Marketing?
Posted on: Tuesday, March 13, 2012, Written by Robert M. Brecht, Ph.D.
Marketing is about bringing your marketing messages to those most likely to buy your products or services. The way to do that best is to use information you already know. That’s where customer segmentation and profiling come in to play.
[continued]
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