DMN3 Blog

Two things you can do to change customer behavior for the better: saying “I’m sorry” when you screw up; and providing a “smiling” and positive atmosphere for customers. These policies are more than just being courteous. Marketing research suggests they can have significant business implications. 
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Outstanding customer service is what makes the difference between savvy business pros who see it as part of marketing and amateurs who don’t. Which are you?  
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