DMN3 Blog

Are you aware of real time bidding? From the time you are directed to a URL and before that web page loads (typically less than a quarter of a second) an advertiser receives ad impressions that have been specifically targeted by the user about to access the URL. Based upon demographic, geographic and behavioral information (including past and current browsing), the advertiser analyzes it in context of placement and user experience; then decides what to bid on it; and decides which ad to show. All this takes place before the page loads...  
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You may or may not have noticed that last October the Federal Trade Commission (FTC) published its latest revision to guides governing endorsements and testimonials in advertising. The last revision dates back to 1980.  If you have not revised your use of endorsements and testimonials in both online and offline advertising based on the new Guide, you could find yourself in violation of federal law! 
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For many years now, television has been the favorite medium of people in the U.S. and other developed countries. Advertisers have recognized this fact and have made television and newspaper advertising the top two largest advertising channels. 
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If you are paying attention, you’ve probably noticed that traditional print sites are featuring more and more video stories. Here’s the reason… 
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