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What do Pandora, Dropbox, The New York Times, Flickr, Hulu, Evernote, Angry Birds and Farmville have in common? They use a “freemium” business model. You may not have heard the term before, but you and your kids deal with it as part of your Internet experience. 
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Marketing professionals are struggling to keep up with consumers when it comes to the “online experience.” If you’re not feeling confident in your abilities to engage consumers, you are not alone. Brand marketers, publishers and agencies are all having a problem with the shift from channel marketing silos to fully integrated real time and cross channel marketing programs. 
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The digital marketing revolution marches on at the expense of many traditional offline advertising channels. While the growth in total advertising expenditures has slowed, the growth in digital advertising spend continues unabated. It’s sink or swim time for many marketers… 
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Steven Woods is a leading creator of technology platforms for some of today’s best marketers. As Co-Founder and Chief Technology Officer at Eloqua, he is responsible for the company’s strategy and vision. Eloqua brings customer management to the next level through a platform that takes the guessing out of lead management. With tools that automate, Woods and the Eloqua team help B2B clients manage online campaigns and leads using a dashboard. Truth be told, marketers benefit with better leads and more profitable sales. 
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It’s no secret that online advertising will continue to see strong growth in 2011 just as it has in the last year. The question is, what kind of online advertising will grow and why… 
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Deal-of-the-day group purchasing sites like Groupon are sprouting up like weeds. Should you use them as part of your online marketing strategy? Only if you are prepared to do two important things to make the online promotion successful. 
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2010 was a rebound year for advertising. While large advertisers led the way, the third quarter saw small and medium-sized businesses regain their confidence and jump back into advertising spending in a big way. If you are still sitting on the sidelines, your competition isn’t… 
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Your website design should include lead generation offers. The way you respond to web-generated leads makes a big difference in your ability to contact, qualify and close. How do you measure up? 
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Scott Berg, Director of Digital Strategy for HP recently spoke with DMN3 Institute about marketing in today's environment. Scott is responsible for HP's global digital strategy that includes keeping the HP brand relevant and compelling for HP customers, partners, communities and employees. His previous position was Worldwide Media Director for HP.  
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