How does direct mail compare to email and online ads when it comes to marketing effectiveness? There are a number of sources that compile overall metrics that provide that information. Do such measures have any bearing with your campaigns?
[continued]
Aces of Marketing written by team members of DMN3.
Do Direct Mail Response Rates Justify Its Use?
Posted on: Tuesday, July 31, 2012, Written by Robert M. Brecht, Ph.D.
The Direct Marketing Agency of 2015
Posted on: Tuesday, July 26, 2011, Written by Robert M. Brecht, Ph.D.
By Keith Weiser
Founder & Managing Director, 5th Dimension
[continued]
Can Direct Mail Lead to Online Success?
Posted on: Tuesday, March 22, 2011, Written by Robert M. Brecht, Ph.D.
The answer is absolutely! Now there’s a new tool to help: Smartphones. If you want to learn how direct mail can increase online sales success, read on…
[continued]
Direct Marketing Reference Manual Available at No Cost
Posted on: Tuesday, February 09, 2010, Written by Robert M. Brecht, Ph.D.
Are you struggling with how to make your marketing dollars go further? While it may be a simple question...the answer is not.
[continued]
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Comments
display, etc.....should be used to identify interested prospects/prospect qualification (at a much lower CPM). Once qualified, follow-up with more expensive media, like direct mail or telemarketing. Email also has its place - following a direct mail drop....capable
of increasing overall response to the direct mailing.
which provides "air cover" and helps open the door for the direct mail. Another successful tactic has been the one-two punch, using direct mail followed by email, or vice versa. My thoughts... yours will vary.