Direct mail and email both have their place as media channels to reach consumers. Consumer preferences should be used as part of the targeting strategy for marketing campaigns.  
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Email marketing is still an effective marketing strategy. However, email marketing must be adapted as consumer habits evolve, if it is to keep its place as one of the principal tactics of digital marketing.  
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How does direct mail compare to email and online ads when it comes to marketing effectiveness? There are a number of sources that compile overall metrics that provide that information. Do such measures have any bearing with your campaigns? 
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Despite the many obituaries about email marketing, it continues to perform well. Email open rates are continuing to trend upwards. Perhaps Marketers are learning what it takes to get people to open them.  
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Integrating email and social media effectively is not just adding “sharing” and “connecting” icons to your current email marketing communications. While that’s better than nothing, here are some strategies for more effective email and social media integration.  
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There’s been a lot of talk about the decline of email and the rise of social media as the appropriate channel to reach targeted marketing segments. In the online marketing world you would be best served by integrating the two… 
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The answer is absolutely! Now there’s a new tool to help: Smartphones. If you want to learn how direct mail can increase online sales success, read on… 
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Email marketing can be risky and problematic for some. For others, it is crucial to meeting their marketing objectives. What’s the difference? 
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