Celebrity endorsements are commonly used in advertising. Brands like Nike spend hundreds of millions of dollars each year on endorsements. If you plan on using celebrity endorsements, marketing research can help you make the right decisions.
[continued]
Aces of Marketing written by team members of DMN3.
Do Celebrity Endorsements Equal Advertising Effectiveness?
Posted on: Tuesday, May 08, 2012, Written by Robert M. Brecht, Ph.D.
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