DMN3 Blog

Aces of Marketing written by team members of DMN3.

Mobile Marketing's Impact on 2012 Holiday Spending

Posted on: Tuesday, November 13, 2012, Written by Robert M. Brecht, Ph.D.

It’s no secret that mobile marketing’s influence on the purchasing process is growing rapidly. Holiday spending will be no different.  
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Internet Plays a Big Role in 2012 Holiday Spending

Posted on: Tuesday, November 06, 2012, Written by Robert M. Brecht, Ph.D.

November is the start of the 2012 U.S. holiday shopping season as defined by the National Retail Federation (NRF). What can you expect from U.S. consumers this holiday season? A number of studies attempt to answer just that. 
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Online Shopping: Some Insights from 2010 Holiday Online Sales

Posted on: Tuesday, January 11, 2011, Written by Robert M. Brecht, Ph.D.

If you’ve been paying attention, you know that 2010 holiday retail sales easily beat analysts’ predictions. Leading the charge was online sales, with e-commerce sites seeing a 15 percent increase in sales over the 2009 holiday season, according to Spending Pulse. Other insights for you to consider as well… 
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