The fact that mothers are the target market segment for a new advertising campaign for Vick’s Behind Ear Thermometer is not surprising. What is surprising is the level of sophistication that Blue Chip Marketing Worldwide is using to determine which mothers will see the ads. 
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Marketing research and theories are fine. However, it's results you want. That’s why marketing case studies are important. Here’s a DMN3 case study about marketing to moms that you should find informative.  
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There’s been a lot of talk about the decline of email and the rise of social media as the appropriate channel to reach targeted marketing segments. In the online marketing world you would be best served by integrating the two… 
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It should come as no surprise to you that Americans are rapidly embracing digital devices. If your online marketing strategy is tied to people using computers, you may miss the boat to meeting your digital marketing objectives.  
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Intergrated Marketing Campaign Pays Big Dividend for Bank; Creative Marketing Means Empowering Employees. 
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