DMN3 Blog

Steven Woods is a leading creator of technology platforms for some of today’s best marketers. As Co-Founder and Chief Technology Officer at Eloqua, he is responsible for the company’s strategy and vision. Eloqua brings customer management to the next level through a platform that takes the guessing out of lead management. With tools that automate, Woods and the Eloqua team help B2B clients manage online campaigns and leads using a dashboard. Truth be told, marketers benefit with better leads and more profitable sales. 
[continued]

Marketing research and theories are fine. However, it's results you want. That’s why marketing case studies are important. Here’s a DMN3 case study about marketing to moms that you should find informative.  
[continued]

A number of recent surveys have assessed how organizations are using Social Media. See how you measure up… 
[continued]

Scott Berg, Director of Digital Strategy for HP recently spoke with DMN3 Institute about marketing in today's environment. Scott is responsible for HP's global digital strategy that includes keeping the HP brand relevant and compelling for HP customers, partners, communities and employees. His previous position was Worldwide Media Director for HP.  
[continued]

Americans don’t like the way advertisers use behavioral targeting for promotions or content according to a new survey released on September 30th. 
[continued]

I keep a number of sayings in front of me as I work. Some of them may sound trivial. In fact they are really profound... 
[continued]

I am often amazed at how little people understand about marketing on the web. They build a website and think “traffic” is the answer to achieving their goals. They should know better... 
[continued]

There are essentially two issues that one should be concerned with regarding Duplicate Content on the Internet: 
[continued]

Website optimization is all about writing good copy. Whether creating online articles, white papers, web page copy, or other Internet content, the importance of good, creative and original copy can not be overstated. I am referring to “conversion optimization” and “search engine optimization” (SEO). 
[continued]

Whether you call it Internet marketing, online marketing, digital marketing, or interactive marketing, this blog will attempt to provide you helpful information that you can use to help in your online marketing efforts. 
[continued]