What do Pandora, Dropbox, The New York Times, Flickr, Hulu, Evernote, Angry Birds and Farmville have in common? They use a “freemium” business model. You may not have heard the term before, but you and your kids deal with it as part of your Internet experience. 
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The digital marketing revolution marches on at the expense of many traditional offline advertising channels. While the growth in total advertising expenditures has slowed, the growth in digital advertising spend continues unabated. It’s sink or swim time for many marketers… 
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While we wait for the fourth quarter of 2011 data on Internet ad spending, the first three quarters provide a robust growth picture. However, at least one organization finds the data not so rosy.  
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Marketing research and theories are fine. However, it's results you want. That’s why marketing case studies are important. Here’s a DMN3 case study about marketing to moms that you should find informative.  
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It’s no secret that online advertising will continue to see strong growth in 2011 just as it has in the last year. The question is, what kind of online advertising will grow and why… 
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Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are all about getting search engine users to click through to your website or landing page. Here’s some important info you should know about… 
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Television ad spending reflects the fact that television is still king of the mountain for all of the important criteria used by marketing professionals in placing advertising dollars. The question is, “How long will it last?” 
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Those responsible for marketing budgets are becoming more and more optimistic about the U.S. economy and about their own company’s prospects for the coming years. How would your responses compare to this February 2011 CMO Survey? 
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A number of recent surveys have assessed how organizations are using Social Media. See how you measure up… 
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There are two critical things you must have in place to realize the full potential of this kind of Internet marketing strategy. Without them, you may end up with a net “negative” for the experience. 
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