DMN3 Blog

A blog about marketing - written & maintained by Robert M Brecht, Ph.D.

You Need a Quality Website to Create Trust in Visitors’ Minds

Tuesday, June 29, 2010

Your website never gets a second chance to make a first impression. When Internet users visit your website, they make a judgment about it AND your organization. That subliminal judgment also includes how trustworthy you are. Here’s why website quality and online trust are inseparable… 
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Trust is the Currency of the Internet: How Much Do You Have?

Tuesday, June 08, 2010

Trust is the currency of the Internet. Without it, you cannot expect Internet users to share information, purchase products, communicate or collaborate with you. Unless you have a very well known established brand, you will need to build trust. Here are three ways you can do just that… 
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Search Engine Optimization: Is It Part of Your Equation for Web site Success?

Tuesday, May 04, 2010

Is your existing Web site or Web site design optimized? Web site optimization means both Search Engine Optimization (SEO) and Conversion Optimization.  
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Website Optimization: How Important Is It to You?

Tuesday, March 16, 2010

The role of Web site Optimization is poorly understood by many organizations with Web sites. Typically, the two most important objectives of a Web site are to... 
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HP's Digital Strategy Director Shares Insights

Tuesday, January 12, 2010

Scott Berg, Director of Digital Strategy for HP recently spoke with DMN3 Institute about marketing in today's environment. Scott is responsible for HP's global digital strategy that includes keeping the HP brand relevant and compelling for HP customers, partners, communities and employees. His previous position was Worldwide Media Director for HP.  
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So What?...A Question that Needs to Be Part of Your Marketing Vocabulary

Tuesday, October 13, 2009

Do you ask it enough? In the philosophical context this question can help you reflect on life itself. But how does it impact your marketing decisions? 
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Marketing: "What's In It for Me?" Still Relevant

Tuesday, September 29, 2009

If you think you know and make the right decisions about marketing and Internet marketing then read no further... 
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Maintain Your Online Marketing Customer Bearing

Monday, September 21, 2009

I keep a number of sayings in front of me as I work. Some of them may sound trivial. In fact they are really profound... 
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Marketing on the Web Begins with the Website

Thursday, September 17, 2009

I am often amazed at how little people understand about marketing on the web. They build a website and think “traffic” is the answer to achieving their goals. They should know better... 
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Website Duplicate Content Poorly Understood

Monday, September 14, 2009

There are essentially two issues that one should be concerned with regarding Duplicate Content on the Internet: 
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