Your website never gets a second chance to make a first impression. When Internet users visit your website, they make a judgment about it AND your organization. That subliminal judgment also includes how trustworthy you are. Here’s why website quality and online trust are inseparable…
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DMN3 Blog
A blog about marketing - written & maintained by Robert M Brecht, Ph.D.
You Need a Quality Website to Create Trust in Visitors’ Minds
Trust is the Currency of the Internet: How Much Do You Have?
Trust is the currency of the Internet. Without it, you cannot expect Internet users to share information, purchase products, communicate or collaborate with you. Unless you have a very well known established brand, you will need to build trust. Here are three ways you can do just that…
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Search Engine Optimization: Is It Part of Your Equation for Web site Success?
Is your existing Web site or Web site design optimized? Web site optimization means both Search Engine Optimization (SEO) and Conversion Optimization.
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Website Optimization: How Important Is It to You?
The role of Web site Optimization is poorly understood by many organizations with Web sites. Typically, the two most important objectives of a Web site are to...
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HP's Digital Strategy Director Shares Insights
Scott Berg, Director of Digital Strategy for HP recently spoke with DMN3 Institute about marketing in today's environment. Scott is responsible for HP's global digital strategy that includes keeping the HP brand relevant and compelling for HP customers, partners, communities and employees. His previous position was Worldwide Media Director for HP.
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So What?...A Question that Needs to Be Part of Your Marketing Vocabulary
Do you ask it enough? In the philosophical context this question can help you reflect on life itself. But how does it impact your marketing decisions?
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Marketing: "What's In It for Me?" Still Relevant
If you think you know and make the right decisions about marketing and Internet marketing then read no further...
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Maintain Your Online Marketing Customer Bearing
I keep a number of sayings in front of me as I work. Some of them may sound trivial. In fact they are really profound...
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Marketing on the Web Begins with the Website
I am often amazed at how little people understand about marketing on the web. They build a website and think “traffic” is the answer to achieving their goals. They should know better...
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Website Duplicate Content Poorly Understood
There are essentially two issues that one should be concerned with regarding Duplicate Content on the Internet:
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Recent Posts
- Which Social Media Sites are Best for Your Business?
- Social Media: Where Do You Begin?
- Social Media Marketing: Do You Know How?
- Social Media Continues to Attract More Internet Users
- You Need a Quality Website to Create Trust in Visitors’ Minds
- Online Reputation: Does Your Website Create Trust?
- Perceived Risk: Are You Reducing it to Create Trust Online?
- Trust is the Currency of the Internet: How Much Do You Have?
- Advertising Turns Corner in 2010
- Competitor Insight: What You Should Know
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