DMN3 Blog

The role of Web site Optimization is poorly understood by many organizations with Web sites. Typically, the two most important objectives of a Web site are to... 
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Scott Berg, Director of Digital Strategy for HP recently spoke with DMN3 Institute about marketing in today's environment. Scott is responsible for HP's global digital strategy that includes keeping the HP brand relevant and compelling for HP customers, partners, communities and employees. His previous position was Worldwide Media Director for HP.  
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Do you ask it enough? In the philosophical context this question can help you reflect on life itself. But how does it impact your marketing decisions? 
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If you think you know and make the right decisions about marketing and Internet marketing then read no further... 
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I keep a number of sayings in front of me as I work. Some of them may sound trivial. In fact they are really profound... 
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I am often amazed at how little people understand about marketing on the web. They build a website and think “traffic” is the answer to achieving their goals. They should know better... 
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There are essentially two issues that one should be concerned with regarding Duplicate Content on the Internet: 
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Website optimization is all about writing good copy. Whether creating online articles, white papers, web page copy, or other Internet content, the importance of good, creative and original copy can not be overstated. I am referring to “conversion optimization” and “search engine optimization” (SEO). 
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Whether you call it Internet marketing, online marketing, digital marketing, or interactive marketing, this blog will attempt to provide you helpful information that you can use to help in your online marketing efforts. 
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