Marketing is all about influencing consumer buying behavior. New Geo-targeting marketing technologies and personalized pricing offers can have a major impact on buying behavior. One such impact is on impulse buying. 
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Targeting consumers based on their past behaviors and demographic information has become an accepted “best practice” in marketing strategies. A new twist on such targeting could be coming to a grocery store near you. 
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Marketing is about bringing your marketing messages to those most likely to buy your products or services. The way to do that best is to use information you already know. That’s where customer segmentation and profiling come in to play. 
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