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If you want an effective lead-management or lead-nurturing program, then automation becomes another important part of it. While segmentation and content describe the “what,” automation becomes the “how” of such efforts. 
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Implementing an effective lead-generation and lead-nurturing program is about providing the right content at the right time. That’s easier said than done. It requires that you know your potential customers and their buying process. The next step is content.  
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Applying Lead nurturing best practices can overwhelm all but the largest organizations. Yet failure to do so will prevent any business from reaching its sales potential. So where do you begin?  
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If you feel overwhelmed at the volume of lead generation and nurturing "do’s and don’ts," you are not alone. If you don’t have a lot of resources to devote to it, perhaps you should rethink your resource allocation priorities. In the meantime you should start your efforts with a few practical considerations. 
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If you have time and not much money, here are four lead generation strategies that will get you qualified leads when used together. If you are patient and consistent in their use, you will get the leads you need to be successful. 
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