DMN3 Blog

The fact that mothers are the target market segment for a new advertising campaign for Vick’s Behind Ear Thermometer is not surprising. What is surprising is the level of sophistication that Blue Chip Marketing Worldwide is using to determine which mothers will see the ads. 
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New consumer research demonstrates that getting customers to sign their name can influence subsequent shopping behavior in a predictable manner. What can marketing professionals learn from this consumer research?  
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Decoy marketing is not about duck season. It’s a marketing approach that uses another product to spur sales for a different product. Sounds counterintuitive, but marketing research shows it works.  
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Steven Woods is a leading creator of technology platforms for some of today’s best marketers. As Co-Founder and Chief Technology Officer at Eloqua, he is responsible for the company’s strategy and vision. Eloqua brings customer management to the next level through a platform that takes the guessing out of lead management. With tools that automate, Woods and the Eloqua team help B2B clients manage online campaigns and leads using a dashboard. Truth be told, marketers benefit with better leads and more profitable sales. 
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As one of the top-level marketers in the world, Jeff Hayzlett is a published author, entrepreneur and president of his company, The Hayzlett Group. He is the former Chief Marketing Officer for Eastman Kodak and frequently cited as a leading marketing expert in print and broadcast mediums, including his TV appearance in “Celebrity Apprentice.” Hayzlett’s book, The Mirror Test: Is Your Business Really Breathing?, owns a five-star rating on Amazon.com and a seal of approval from the likes of Emmy Award-winning producer, Mark Burnett, Donald Trump and Christie Hefner, former CEO of Playboy Enterprises. 
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Outstanding customer service is what makes the difference between savvy business pros who see it as part of marketing and amateurs who don’t. Which are you?  
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Don E. Schultz, Ph.D.,  Professor of Integrated Marketing Communications
Medill School of Journalism, Northwestern University 
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Don E. Schultz, Ph.D., Professor of Integrated Marketing Communications Medill School of Journalism, Northwestern University 
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Marketing research and theories are fine. However, it's results you want. That’s why marketing case studies are important. Here’s a DMN3 case study about marketing to moms that you should find informative.  
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By Keith Weiser
Founder & Managing Director, 5th Dimension 
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