Media influence studies appear periodically which purport to tell you which advertising media has the greatest influence on consumers’ purchase decision process. You should be cautious about accepting the results as the Holy Grail… 
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One of the most often used techniques of marketing research can often yield the wrong answers. The new field of Neuromarketing has exposed this flaw. Do you know what it is? 
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New consumer research demonstrates that getting customers to sign their name can influence subsequent shopping behavior in a predictable manner. What can marketing professionals learn from this consumer research?  
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Do You Know that offering too many choices can be bad for your brand and your bottom line? 
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Is age one of the demographics that is important to you and your online marketing dollars? If so, then the data from Pew Research will be of interest to you… 
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Do you know that consumers are more likely to buy what you have to sell if they are already positively predisposed to your brand? You are probably thinking “Duh…I know that!” Then… why don’t you take advantage of this fact to improve your marketing success? 
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Marketing research studies have given us at least some guidance as to when to use rational versus emotional advertising appeals. Do you adhere to what we know? 
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There is a dichotomy of thought on whether rational or emotional advertising appeals result in increased sales. Research studies indicate that it depends… 
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I’ve often written about the importance of understanding your customer as you approach any marketing initiative. It all begins with the customer. Analysts at Forrester Research provide another way to understand your target market in planning any social media marketing campaign.  
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This is the second in a series of posts on marketing concepts from Alice in Wonderland. Alice and her friends provide a great amount of insight as to the importance of marketing and about doing marketing the right way. If you want to learn more about this subject, read on... 
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