DMN3 Blog

Profiles in Marketing Excellence: More valuable marketing content coming to the DMN3 Institute Blog. If you are a regular reader of the DMN3 Blog, you know that, up to now, I’ve authored all of the blog posts. That’s about to change. Continue reading to find out how… 
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Do You Know that offering too many choices can be bad for your brand and your bottom line? 
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There are two critical things you must have in place to realize the full potential of this kind of Internet marketing strategy. Without them, you may end up with a net “negative” for the experience. 
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Deal-of-the-day group purchasing sites like Groupon are sprouting up like weeds. Should you use them as part of your online marketing strategy? Only if you are prepared to do two important things to make the online promotion successful. 
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Marketing research studies have given us at least some guidance as to when to use rational versus emotional advertising appeals. Do you adhere to what we know? 
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There is a dichotomy of thought on whether rational or emotional advertising appeals result in increased sales. Research studies indicate that it depends… 
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For the past few weeks, I’ve been discussing the marketing lessons you can learn from Lewis Carroll’s Alice in Wonderland. Here are a few more that you should think about… 
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You can learn a lot about developing marketing strategies from Alice in Wonderland's Cheshire Cat. If you are to succeed in your marketing efforts, a systematic approach is important. Here’s one you can hang your hat on… 
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