DMN3 Blog

Geo-targeted or location based mobile advertising has been touted for several years now. A number of companies are betting that this is the year that geo-targeted ads become a significant component of the digital advertising market. For some types of businesses, location based mobile ads makes good sense. What about yours? 
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Why do you think that Apple, a company that makes most of its money by selling devices, is getting into the mobile advertising business? Unless you are privy to boardroom discussions, the mystery has yet to be unlocked.  However, I have some ideas that may be relevant to the reasoning behind Apple's new business venture.. 
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Mobile marketing and smart phones are the “current big thing” in the online world. According to Forrester Research, 17% of cell phone subscribers now use smart phones, as opposed to last year's 11%. It is no wonder that the two leading online brands, Apple and Google, are now on a collision course toward mobile marketing domination. Google has now gone into the smart phone business, and Apple has entered the mobile advertising business. What was once a close relationship between the two companies, has turned into a head to head competition in the smart phone and mobile advertising arenas. 
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