It’s no secret that mobile devices are displacing desktop computers as the device of choice for online interactions. Advertisers are following consumers’ eyeballs and driving up mobile advertising prices. 
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It’s no secret that mobile marketing’s influence on the purchasing process is growing rapidly. Holiday spending will be no different.  
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Mobile push marketing is one of the newest digital marketing channels. It is also one of the most potent. Here’s why… 
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The speed at which Internet users are switching from PCs to tablets and smartphones is causing big problems for companies that rely on advertising. Take Facebook for example. Facebook’s IPO snafu has its roots with their caution to potential investors about the threat of mobile devices to its ability to monetize the site and who was warned and when.  
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The fact that mothers are the target market segment for a new advertising campaign for Vick’s Behind Ear Thermometer is not surprising. What is surprising is the level of sophistication that Blue Chip Marketing Worldwide is using to determine which mothers will see the ads. 
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Because of rapid expansion of mobile technologies, companies have no choice but to take mobile marketing very seriously as part of their online marketing strategies. If you haven’t started to do so yet, read on… 
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It’s no secret that online advertising will continue to see strong growth in 2011 just as it has in the last year. The question is, what kind of online advertising will grow and why… 
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2010 was a rebound year for advertising. While large advertisers led the way, the third quarter saw small and medium-sized businesses regain their confidence and jump back into advertising spending in a big way. If you are still sitting on the sidelines, your competition isn’t… 
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Mobile Barcodes use in advertising and marketing is accelerating rapidly. If you have been paying attention, you probably have noticed them in a lot of unexpected places.. 
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It should come as no surprise to you that Americans are rapidly embracing digital devices. If your online marketing strategy is tied to people using computers, you may miss the boat to meeting your digital marketing objectives.  
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