DMN3 Blog

DMN3 Blog - written & maintained by Robert M Brecht, Ph.D.

Mobile Marketing: Major Players Position Themselves

Tuesday, January 19, 2010

Mobile marketing and smart phones are the “current big thing” in the online world. According to Forrester Research, 17% of cell phone subscribers now use smart phones, as opposed to last year's 11%. It is no wonder that the two leading online brands, Apple and Google, are now on a collision course toward mobile marketing domination. Google has now gone into the smart phone business, and Apple has entered the mobile advertising business. What was once a close relationship between the two companies, has turned into a head to head competition in the smart phone and mobile advertising arenas. 
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