DMN3 Blog

Impressions and clicks have long dominated the metrics of online advertising. Yet these two metrics may be the least important metrics in measuring the effectiveness of any particular banner or display ad.  
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The digital marketing revolution marches on at the expense of many traditional offline advertising channels. While the growth in total advertising expenditures has slowed, the growth in digital advertising spend continues unabated. It’s sink or swim time for many marketers… 
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While we wait for the fourth quarter of 2011 data on Internet ad spending, the first three quarters provide a robust growth picture. However, at least one organization finds the data not so rosy.  
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Because of rapid expansion of mobile technologies, companies have no choice but to take mobile marketing very seriously as part of their online marketing strategies. If you haven’t started to do so yet, read on… 
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Marketing research and theories are fine. However, it's results you want. That’s why marketing case studies are important. Here’s a DMN3 case study about marketing to moms that you should find informative.  
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One would expect that after a record-setting spree in 2010, that online advertising revenue would grow more modestly in 2011. Not so…here’s why. 
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As you know, everything is relative. That’s why 2010 was a relatively good year for advertising expenditures. What’s ahead for 2011 and beyond? Most ad spending followers expect a relatively flat period ahead for time-honored advertising channels… 
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It’s no secret that online advertising will continue to see strong growth in 2011 just as it has in the last year. The question is, what kind of online advertising will grow and why… 
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Television ad spending reflects the fact that television is still king of the mountain for all of the important criteria used by marketing professionals in placing advertising dollars. The question is, “How long will it last?” 
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It looks like the future is brighter for professional marketers as advertising budgets recover from 2009. Here’s a look at 2010 advertising expenditures… 
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